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Media, Technology And Society

RRP $503.99

How are media born? How do they change? And how do they change us?
"Media Technology and Society" offers a comprehensive account of the history of communications technologies, from the printing press to the internet. Brian Winston argues that the development of new media, from the telegraph and the telephone to computers, satellite and virtual reality, is the product of a constant play-off between social necessity and suppression: the unwritten law by which new technologies are introduced into society only insofar as their disruptive potential is limited. Winston's fascinating account examines the role played by individuals such as Alexander Graham Bell, Gugliemo Marconi, John Logie Baird, Boris Rozing and Charles Babbage, and challenges the popular myth of the present-day "information revolution."


Small Particles Technology

RRP $958.99

It is difficult to imagine modem technology without small particles, 1-1000 nm in size, because virtually every industry depends in some way on the use of such materials. Catalysts, printing inks, paper, dyes and pigments, many medicinal products, adsorbents, thickening agents, some adhesives, clays, and hundreds of other diverse products are based on or involve small particles in a very fundamental way. In some cases finely divided materials occur naturally or are merely a convenient form for using a material. In most cases small particles play a special role in technology because in effect they constitute a different state of matter because of the basic fact that the surface of a material is different from the interior by virtue of the unsaturated bonding interactions of the outermost layers of atoms at the surface of a solid. Whereas in a macroscale particle these differences are often insignificant, as the 9 surface area per unit mass becomes larger by a factor of as much as 10 , physical and chemical effects such as adsorption become so pronounced as to make the finely divided form of the bulk material into essentially a different material- usually one that has no macroscale counterpart.


Regenerative Medicine Technology

RRP $402.99

This book covers the technologies necessary to develop organ-on-a-chip systems, including microfabrication, 3D bioprinting, 3D cell culture techniques, biosensor design and microelectronics, microfluidics, data collection, and predictive analysis. It details specific tissue types that have been developed for disease modeling and drug discovery applications, including lung, liver, heart, skin, and kidney "on-a-chip" as well as recent progress in designing an entire "body-on-a-chip" system. It also provides an overview of other current and potential applications of these systems.


Literary Criticism: (a Second Printing)

RRP $289.99

Literary Criticism: An Introduction to Theory and Practice, 5/e presents the thirteen basic schools of twentieth-century literary theory and criticism in their historical and philosophical contexts.  Unlike other introductions to literary criticism, this book explores the philosophical assumptions of each school of criticism and provides a clear methodology for writing essays according to each school's beliefs and tenets.


Fundamentals Of Spun Yarn Technology

RRP $656.99

Existing textbooks covering the subject of yarn manufacture largely concentrate on describing the workings of machines. Fundamentals of Spun Yarn Technology presents complete coverage of yarn manufacture and technology and current research findings on the structure and properties of spun yarns. Written by a well-known and respected authority on textile technology, it not only introduces the subject, but it provides students with an advanced understanding of the various process stages. The book introduces the rudiments of staple yarn technology, covering the manufacturing process, the raw materials, and processes including short staple, worsted, semiworsted and woollen spinning, doubling, and specialty yarn processes. It also covers the more advanced studies in staple yarn technology, including new developments in fiber preparation technology, carding technology, roller drafting, gilling, ring spinning, open-end rotor spinning, air jet spinning and new research on unconventional spinning systems. This extensive range of topics, along with hundreds of tables and illustrations presented in Fundamentals of Spun Yarn Technology make it a comprehensive and up-to-date treatment of the field.



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