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AN OVERVIEW ON POSTCARD PRINTING

The very purpose of sending out postcards is to maximize the power of messages to reach potential customers as well as regular customers. Likewise postcards help in improving the direct marketing response rates of any business. Postcards are also inexpensive not only in terms of the printing process but also in terms of the mailing costs compared to other direct mail materials. Postcards although small in sizes are pack with tremendous promotional kick and great in coming up with astounding results and to think that it comes only in such a small packaged. Postcards are used in various advertising or promotional ventures like for product information, sales events, tourism and even past events. Postcards reaches it full length advertising potential especially when done in full color since it is very effective in evoking response from its receiver.

Postcards may be printed in various sizes and colors but the most common sizes 4” x 5”, 5” x 7” or 5 ½” x 8 ½” . Postcards may be also printed on both sides to make it more visible from the rest of the mails that potential customers usually received. The papers to use for postcards are also very important since it can make and unmake the design of the postcards. The most preferred postcard papers are those with descriptor in points as contrast to the weight of the paper stock. The higher the numbers of points the heavier the paper stock--meaning the heavier the paper stock chosen would result to a more durable and expensive look.

The paper stock to be chosen should also fit the planned color choices to be used for the postcards. Postcards done in full color creates a memorable and persuasive message communicated by means of the vibrant colors that provides for the mood or the feel of the postcard. The chosen printer must have the necessary experienced and skills that ensure quality and reliable printing techniques to come with remarkable postcards that are captivating enough to grab the attention as well as to persuade its reader into purchasing any of the products and services provided by the company. The place to search for quality printers are found either online and offline however the net offered a much greater number of providers compared to the small number of local pint shops. Online printers are also by far more affordable and has a much faster turnaround time compared to local print shops.


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